Opening a coffee shop can be a daunting prospect. There’s a lot to get right, and a lot at stake if it all goes wrong.

The most critical point to open a mobile coffee shop is location，location，location.

As important as your coffee shop’s concept is its location, for reasons both practical and otherwise. Location matters: that’s a fact.

You need to be sure that the area you’re setting up in has the market base to support your coffee shop, at the very least. That’s a non-negotiable. If you can’t be sure of this, then you can’t be sure of your coffee shop’s viability: not its success — that’s a whole different ball game — but its survival.

Rent is likely to be one of your biggest fixed costs, so it’s important to make sure that you’re getting bang for your buck.

If you open a mobile coffee shop, you can leave a large portion of the rent for the store. Another advantage is that if the location is wrong, we can adjust the location of the mobile coffee shop at any time.