This step is all about planning, since you can’t start and operate a successful business without a good business plan. Writing it down will give you a clear direction and keep you from making costly financial mistakes, especially in the beginning.

Your business plan should cover:

Budget

• Legal expenses for obtaining licenses and permits;
• Ice Cream Vending Cart price;
• Insurance;
• Operational cost for the first 1-2 months;
• Initial stock costs ( 1-2 months);
• Incidental costs: napkins, plasticware, to-go containers, etc;
• Marketing and advertising expenses.

Marketing Strategy and Sales Strategy

How do you plan to market and advertise your business? You could:

• Throw opening party to let locals know you’re open for business;
• Engage in community events to sell your products;
• Advertise your products in your local media;
• List your business on local directories;
• Create a landing page for your business;
• Leverage the power of social media (yes, really!);
• Engage in direct marketing and sales;
• Encourage the use of Word-of-Mouth marketing (referrals);

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